When to fold 'em - 2004-01-30
It's been nearly 35 years since Benny Binion decided to stage a battle of poker giants at his Horseshoe casino downtown. The tournament, named the World Series of Poker, would decide who
is worthy of the title of world champion. Binion, always the savvy entrepreneur, realized the tournament would attract casino customers and lots of publicity. But even he could not have known how big the World Series would become.
Today, the World Series draws hundreds of competitors from as far away as Europe and the Far East, and is covered by ESPN as well as countless print, television, radio and Internet outlets.
Read the full story at Las Vegas Mercury