Park Place to become Caesar's - 2004-01-05
Park Place Entertainment will be named Caesar's Entertainment, Inc., when the New York Stock Exchange rings its opening bell Tuesday morning. The company, which presently trades under the ticker symbol PPE, will begin trading under CZR.
In Tunica, Park Place's operations include Bally's Casino-Tunica and Grand Casino Tunica, which combine to employ about 4057 people. It is the 13th largest employer in the Memphis area, according to Memphis Business Journal's 2004 Book of Lists.
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