Sagging New Orleans riverboat tries to boost fortunes - 2004-02-14
Bally's riverboat casino, ranked at the bottom of the New Orleans casino market, is trying to use a new marketing campaign in hopes of reviving its flagging fortunes.
Starting Feb. 20, the casino will "loosen" its slot machines to return a higher percentage of gambled money and will advertise itself more widely in hopes
of cutting into its rivals' business, say executives with the casino's owner Caesars Entertainment Inc.
Bally's typically ranks far behind Harrah's New Orleans Casino, the Treasure Chest in Kenner and the Boomtown Casino in Harvey in money won from gamblers, according to state reports.
Read the full story at Times Picayune