Poker Draws Major Attention - 2004-02-14
When Harrah's Entertainment anted up $50 million last month to save the Horseshoe Casino from bankruptcy, the casino operator hoped for a pair: the Horseshoe brand name in Nevada but also the World Series of Poker (WSOP).
Less than two weeks after the purchase, Harrah's announced that the renowned WSOP tournament would continue this year, including the broadcast rights to cable television network ESPN, and even enhanced, with more than $20 million in official prize money.
Read the full story at PokerMag.com