Reno tourism execs stress need for diverse business - 2004-02-20
Promoting northern Nevada as an adventure venue,
attracting more conventions and customized marketing to loyal casino goers are keys to Reno's economic survival in the face of increased competition from tribal casinos, industry leaders were told Thursday.
But one panelist at the inaugural Northern Nevada Gaming Summit said Reno's days as a gambling draw are long gone and efforts to regain lost ground for wagered dollars amount to "fantasized impossible dreams."
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