Caesars Partakes In Trend to Promise Lowest Web Price - 2004-03-15
Casino group Caesars Entertainment Inc. on Monday started promising that its Web site has the lowest prices for its hotel rooms, joining a hotel business trend to attempt to seize control of room rates.
Las Vegas Strip rival Mandalay Resort Group promises to match any lower rates. Caesars sold 28 percent of its rooms to individual travelers at its Las Vegas hotels on its own Web site in the fourth quarter, up from 22 percent a year before.
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