Online Casino Hits PR Jackpot - 2005-05-13
Drew Black, director of marketing for online casino GoldenPalace.com, doesn't care what you think about his company's choice to spend $28,000 on a grilled-cheese sandwich bearing the likeness of the Virgin Mary.
Black is one of the masterminds behind the unorthodox marketing campaign that has transformed GoldenPalace.com from a little-known casino into a household brand name.
Read the full story at Wired News